GUSTAF III KOMMITTÉ

Swedish Luxury

Gustaf III Kommitté promotes Swedish heritage, culture and excellent craftsmanship. It gathers premium
Swedish brands in order to fortify their international position.

Gustaf III Kommitté aims to strengthen the internationalization of companies in the Swedish cultural and creative industry.
Gustaf III Kommitté achieves this by:

Promoting export of Swedish high-end products and services
Creating international awareness of Swedish excellence and uniqueness through exhibitions
Organizing events for knowledge exchange, education and networking
Representing its members’ interests in Sweden and abroad

You are welcome to contact us if you are interested to be a member.

Criteria

The admission criteria for the Gustaf III Kommitté are defined as follows:
The brand represents the highest standards in terms of quality, design and service
The brand enjoys an outstanding reputation
The brand is positioned at the top price segment of its category
The brand is managed in Sweden by an independent organization
The brand complies with the basic principles of selective distribution
The brand shares, and actively supports, the philosophy, the mission and the goals of the Gustaf III Kommitté.

SUSTAINABILITY

Gustav III Kommitté promotes the members to reinforce the idea of sustainability and environmentally-friendly design.
Handcrafted objects made with timeless design, durable materials and a high level of craftsmanship are meant
to exist forever and often have the right to do so through their quality and value.

ABOUT US

HISTORY

Gustaf III Kommitté has taken its name from King Gustaf III (1746-1792) who today is one of the most well-known, as well as most controversial, Swedish kings. During his life-time he supported and strengthened culture and art, and he founded the Royal Opera, The Royal Theater and The Swedish Academy.

Gustaf III Kommitté, founded 2018, is a not-for-profit organization, funded by a combination of annual member fees and corporate sponsorship.

THE ORGANISATION

CHAIRMAN Anna Cappelen, executive Chairman and family co-owner of Hotel Diplomat and Villa Dagmar
MEMBER of the BOARD Towe Norlén, founder of Towe Jewels
MEMBER of the BOARD Maria Veerasamy, CEO Svenskt Tenn
MEMBER of the BOARD, Ambassador Veronika Wand-Danielsson, Head of Americas Department, Swedish Ministry for Foreign Affairs
Member of the Board, Remco Snoeck, Orrefors – KostaBoda

Sweden has a long history of excellent craftsmanship, reaching back to prehistoric times, an old reputation of innovation, and carries a strong, specific design-style known world-wide. The brands that push forward Sweden’s craftsmanship, high level of innovation and uniqueness, will be stronger by working together under one roof.
Gustaf III Kommitté is a member of the European Cultural and Creative Industries Alliance ECCIA.

ACTIVITIES

Conference on increasing the export of Swedish premium products

Click to view the recording of Gustaf III Kommitté conference at Hotel Diplomat Stockholm on November 24th, 2022. Guest speakers were Mr Michael Ward, CEO of Harrods in London and chairman of Gustaf III Kommitté's English sister organization Walpole. As well as Ambassador Anna Ferry, Foreign Ministry, and Carl-Oscar Lawaczeck, CEO and Founder at OceanSky Cruises. The initiators of this conference were Anna Cappelen, Hotel Diplomat, Towe Norlén, Towe Jewels, and Mikael Sandström, Halda Watch Co.

PROMOTE EXPORT OF SWEDISH PREMIUM PRODUCTS

Together with Tillväxtverket, Gustaf III Kommitté, carries out a project with the aim to support companies with premium products and services as well as specialized craftmanship, with export. Tillväxtverket, The Swedish Agency for Economic and Regional Growth, is a government agency that works to promote sustainable growth and competitive companies in all parts of Sweden. We will have a conference at Diplomat Hotel in November 24th to present the result of this project.

CONTACT GUSTAF III KOMMITTE

You are welcome to contact us if you are interested to be a member.